In the past, the company has said that it counts one view for a film such as Bird Box when a Netflix viewer’s account completes at least 70 percent of the film. Netflix isn’t exactly forthcoming about how it collects those numbers. The company reported in its third-quarter earnings that Stranger Things’ third season is “the most watched season to date,” with “64 million member households” watching it within the first month of its release. There’s no question that Stranger Things is one of Netflix’s most popular shows, but we have to question whether it’s as record-breaking as Netflix claims.
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